منابع مشابه
Identifying Eleven Factors of Service Marketing Mix (4ps) Effective on Tendency of Patients toward Private Hospital
INTRODUCTION One of the important factors of correct management is to identify the reasons for patient tendency toward private hospitals. This study measures these factors based on service marketing mixes. PATIENTS AND METHODS This study used a cross sectional descriptive methodology. The study was conducted during 6 months in 2015. The studied population included patients of private hospital...
متن کاملMarketing in SMEs: a “4Ps” self-branding model
Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in smalland medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a small business setting. Design/methodology/approach – A qualitative exploratory approach using semi-structured in-depth interviews amongst owner-man...
متن کاملModeling Marketing Mix
The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share. Traditionally, these variables are summarized as the four Ps of marketing: product, price, promotion, and place (i.e., distribution; McCarthy, 1996). Product refers to aspects such as the firm’s portfolio of products, the newness of those products, their differentiation from ...
متن کاملThe Marketing Mix Matrix
In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...
متن کاملMarketing Mix Elements - A Case Study on Steel Industry Export
S teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and evaluate economic and industrial performance of a country. Nowadays, countries with the large natural oil and gas resources (e.g. Iran) attempt to select an alt...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2009
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v1n1p2